Strategically located at the center of the expanding City, Downtown Tracy is ideally situated to be the focused commercial/retail center for the greater Tracy area. There are numerous retailers, restaurants, and service businesses from legal to beauty. With nearly 45% of Downtown businesses being service-related, a built-in consumer base of employees has emerged, contributing to the area's high foot traffic. In addition to the large number of employees in the area, Tracy sponsors numerous traffic building events throughout the year to promote its Downtown district. Events such as the weekly Farmers' Market and the annual Dry Bean Festival attract thousands of people to the area, benefiting the Downtown merchants.

At the present time, there are three separate organizations that oversee the continued success of the Downtown district: The Downtown Business Improvement Area (DTBIA), the Downtown Task Force, and the City of Tracy. These organizations oversee the marketing, special events, permitting, business development, and the recruiting efforts for the Downtown area. As a result, our new business development strategies have reasonable and planned standards to ensure the long-term stability and attractiveness of our Downtown.

For more information on the Downtown organizations, please call Andrew Malik at (209) 831-4104.